Production, Design, & Marketing

CURRENTS by The Nouveau Classical Project (at National Sawdust)

I edited these three video ads using pre-existing footage to promote the event on Facebook/Instagram in the weeks leading up to the concert.

(Plus 4 comments: "Love this!!!" "Super!" "This promo is way fly" "no doubt")

Producer & Marketing Director: North Pond - A Musical

I filmed and edited all promotional materials including the two performances, formatted/repurposed graphics (© Peter Shin), managed all social media accounts, and designed the website.



In addition, I assembled a press release (opens in new window) and contacted Event Listings and the Press to advertise for the staged reading. 

Broadway World   Arts Hound   Houston Press   Theater Mania   Culture Map   Visit Houston Texas

MATCH Event   Musiqa recommends "North Pond"

Marketing Director for University of Miami's Society of Composers '15-16

I was the head of marketing for the Society of Composers Student Chapter at the University of Miami during the 2015-2016 season. In this position, I was responsible for creating posters and organizing Facebook events for each concert sponsored by SCI. In addition, I was asked to design posters for concerts of the Frost School of Music's official new music ensemble (formerly The Other Music Ensemble), the White Ibis New music Ensemble, as well as other student recitals. As a team, we brainstormed each of the season's themed concerts.

SCI December 2015 Concert-min.jpg

(Except: "Scares and Scores 2015" logo ©DKA)

Everything We Miss: A Cinematic Graphic Novel

Double-sided card handout (3x6)

I ran an ad campaign on Facebook for the event. The event page finalized at 68 "going" and 64 "interested." The final head count at the event was 61, not including the 20 performers. Here is a breakdown of the ad, which I ran for a week prior to the event.

Instagram Video Ads